Privacy Policy

Last updated: January 8, 2026

FITRACH operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). FITRACH is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories:

  • Contact details: Name, address, billing address, shipping address, phone number, and email address.

  • Financial information: Payment card information, transaction details, and payment confirmation.

  • Account information: Username, password, and security settings.

  • Usage information: IP address, device identifiers, and interaction with our Services.

How We Use Your Personal Information

  • Provide and Improve Services: To fulfill orders, process payments, and manage your account.

  • Marketing: To send promotional communications (you may opt out at any time).

  • Security: To detect and prevent fraudulent or malicious activity.

  • Legal Reasons: To comply with applicable laws and regulations.

Your Rights and Choices

Depending on where you live (including the UK, USA, and Canada), you may have the right to access, delete, or correct the personal information we hold about you.

  • Opt-out: You can opt out of targeted advertising or promotional emails via the links provided in our communications.

  • Withdrawal of Consent: Where we rely on your consent to process data, you have the right to withdraw it at any time.

Security and Retention

We maintain reasonable security measures to protect your data, though no system is impenetrable. We retain your information only as long as necessary to provide our services and comply with legal obligations.

Contact Us

Should you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of your rights, please contact us:

  • Email: info@fitrach.com

  • Address: 173 High Street, Chalvey, London, ENG, SL1 2TS, GB

For the purpose of applicable data protection laws, we are the data controller of your personal information.